Context
The NGO needed to compare environmental narratives on Facebook and Instagram to guide communications investments.
Approach
LLM methodology (ChatGPT + tailored prompts) scoring tone/topics/perspectives, correlated with Facebook/Instagram KPIs by audience type (age, country, interests) and yielding comparative visuals.
Impact
Budget reallocation per country/platform and an internalized analysis framework.
What we delivered
- Prompts capturing tone, actors, topics and emotions on Facebook/Instagram.
- Automated pipeline: social data → LLM → scoring of topics/tones/perspectives per audience type.
- Cross-analysis with post performance to recommend priority themes.
- Documented methodology replicable by local teams.
- Enablement sessions to interpret recommendations and adjust budgets.
Critical work deserves more than generic software.
Start from a real case, its participants and its data to identify the next useful step.